October 24, 2025

What We Covered

In this episode, Peter and Car Dealership Guy dive into:

  • How Peter’s background (from photography into automotive retail) shaped his approach to resolving dealers’ #1 profitability issue.
  • The key problem dealers face today: inconsistent presentation, slow time-to-market, and the impact on conversion and holding cost. 
  • What top-performing dealerships are doing differently when it comes to merchandising, website features, and inventory presentation. 
  • The role of technology — from streamlined workflows, standardized photo & video content, to the training and processes that make it repeatable. 
  • Changing consumer expectations: how buyers shop online more than ever, why visual communication matters, and how dealers can position themselves to win. 
  • What’s next for Dealer Image Pro — Peter shares the roadmap for the company and how dealers can anticipate future shifts in content, tools and merchandising workflows. 

Listen to or Watch the Episode

Want to dive in? You can listen to the full episode on YouTube, Spotify, Apple Podcasts, or wherever you get your audio. (Search for “How a Former Mortician Cracked Dealers’ #1 Profitability Issue | Peter Duffy Jr.”) You can also watch the episode below!

Check out Car Dealership Guy’s stuff:

CDG News ➤ https://news.dealershipguy.com/

CDG Jobs ➤ https://jobs.dealershipguy.com/

CDG Recruiting ➤ https://www.cdgrecruiting.com/

Watch more Dealer Image Pro content on our YouTube page.

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