Meet the team behind Dealer Image Pro.
At Dealer Image Pro, we stand for more than inventory management. Founded by a photo vendor who understands the importance of picture-perfect, consistent photos, Photo Assistant™ was built to give every store the tools needed to bring photography in-house and get inventory online faster. We help dealerships create online experiences that build trust and drive sales. And, we like to have fun while we do it.
Our mission is simple.
To empower dealers to have control of their inventory, reduce holding costs, and provide car buyers with the confidence they need to take the next step. Because when your inventory looks its best, your dealership does too.
Peter Duffy, our founder
Peter turned his love for photography and cars into a career. In 2012, he started Dealer Image Pro as a photo vendor, working with nearly 50 dealerships and employing a team of more than 20 photographers. While working in these stores, Peter quickly recognized a challenge: inconsistent photos, slow time-to-market, and no scalable way for dealers to manage their own merchandising.
Determined to solve these problems, he developed and patented wireframe technology that transformed Dealer Image Pro from a photo service into a technology company.
Today, his vision continues to guide our mission to help dealers take control of their inventory and present it at its best.
What drives us?
We are driven by the success of the dealerships we serve — watching them move cars faster and improve margins with the very technology we provide. We celebrate their wins and empower them to create a seamless, trustworthy experience for their customers — the car buyers. From merchandising consistency to faster speed-to-market, we build solutions that help dealers thrive.
Deliver Measurable Value
We define success by the real impact we create for our clients. Every product, process, and customer interaction aims to boost our clients’ return on investment. Balancing speed, quality, and reliability is key to providing exceptional value that exceeds costs.
Build For What’s Next
We stay ahead so our clients don’t have to. By anticipating market changes and spotting new opportunities, we provide smart solutions before they are requested. Our goal is to simplify and future-proof dealership merchandising, letting clients focus on their core business.
Deliver With Integrity
Reliability and quality shape everything we do. Our products are intuitive, dependable, and consistently outstanding. Our service is personal, professional, and attentive. We always keep our commitments. Integrity in delivery builds trust and forms the basis of long-term relationships.
Lead With Respect
We understand that dealer staff juggle many tasks and rely on us to simplify their jobs. Whether training, offering technical support, or giving feedback, we engage with empathy, patience, and respect. Teaching clearly and kindly strengthens partnerships and drives shared success.
Come work with us.
We’re a team of creators and problem-solvers reimagining how dealerships showcase their inventory. Help us shape the future of automotive retail.