Live from the NADA Show 2025, Dealer Image Pro CEO Peter Duffy sits down with industry pros Darrell Steed and Jason Harris for a no-BS conversation about what really drives dealership success. Spoiler: It’s all about People, Process, and Technology. They break down the biggest hiring and training challenges, share insights on smarter dealership operations, and dive into how data-driven marketing can make or break your strategy. Plus, they talk about buying centers, inventory acquisition, and why community-driven branding matters more than ever.

Watch the full interview below. ⤵️

What You’ll Learn:

🔹 The Big Three – Why People, Process, and Technology are the backbone of any thriving dealership.

🔹 Hiring & Training Woes – Why most dealerships struggle with training—and how to fix it.

🔹 Smarter Marketing – Why data should be your best friend when it comes to reaching customers.

🔹 Winning Over Your Community – Why supporting local goes beyond writing a check.

🔹 Customer Experience 101: How to create a dealership experience that keeps people coming back.

🔹 Long-Term Playbook: The secret to scaling without burning out.

🔹 The Power of Asking the Right Questions: Why sales isn’t about talking—it’s about listening.

🎧 Tune in to the full conversation here.

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Meet the Guests:

  • Darrell Steed – President, Smart Growth Consulting & Street Smarts Academy
    Website: SmartWolfConsulting.com
    Social: @SmartWolfConsulting
    YouTube: Smart Wolf Academy

  • Jason Harris – Podcast Host & Automotive Industry Expert
    Website: StrategyWithJason.com
    Social: @StrategyWithJason
    YouTube: Strategy With Jason

Shoutout: Big love to Jason Rice of Lotpop. His book Work the Facts is a must-read for anyone serious about inventory management. Get it on Amazon and thank us later.